TIPS ON SUCCESSFUL PRACTICES IN PUBLIC RELATIONS
On behalf of the Association for Women in Communications – Metro Phoenix Chapter, I would like to touch on a few important skills one must develop in order to succeed in public relations.
It takes more than just a degree.
Think speed, boldness, technology, and time management, to name a few.
1. Speed. Our world only continues to move faster, with the ability to watch events unfold in real time before our very eyes thanks to social media. In order to run with this kind of speed, you will need to move quickly yourself. Being able to research and discern which data is important and will keep your project on task while on a tight deadline, and the ability make quick decisions is imperative.
2, PR is not for the timid. If you have a bold idea, go for it! Don’t hold back, because when you do, someone else will steal your thunder.
3. Adaptability is important with the necessary use of technology. That is, if you want to avoid becoming the staple of the classic Kansas song, Dust in the Wind. Please don’t.
4. New ways of communicating constantly evolve, and as a successful PR specialist, you will need to embrace and adapt to these opportunities. Yes, opportunities! Technology will continue to develop specialized niches, and therefore more creative strategies to get your message out there. Don’t fight it. Love it and embrace it! Give it a pet name, if you like.
5. Time Management might be one of the most important skills in Public Relations. You will have to juggle many projects, and discerning which level of important (high, medium, or low) each project is will help keep your productivity on track. Note that most clients will think their project will fall into the ‘high’ category. The struggle is real...
7. Also highlighted by Heyman is the fact that PR is built on “developing and nurturing relationships” (emphasis mine). Surprisingly, the focus was on internal relationships, not external. Building relationships from within (bosses, peers and subordinates alike) increases your chances of going far. It's hard to lose when your boss has your back.
8. Personal growth and accelerated learning is a great way to succeed in PR. “The attributes of a leader are timeless: powerful vision, impeccable character, strong worth ethic, leading by example, thoughtful disposition and being opportunistic” as stated here. The article points out that there are careers that have yet to be invented, and the importance of staying humbled and being the “perpetual student”. You can’t possibly know everything, and that’s OK. Just know there will always be something new, and it will most likely require a learning curve.
These tips are a good start in shaping your success as a leader in communications, and we at the Metro Phoenix Chapter believe they will take you far!